How do you bring a brand into the modern age while preserving over three centuries of history?
That was the rebranding challenge we faced.
#BRANDING #REBRANDING #PACKAGINGS #HISTORY #CONTENt #DESIGN #WEB #IDENTITY #BACK-END #DEVELOPMENT
Faber-Castell is a globally recognized brand of pencils and art supplies. Founded in 1761 in Germany, what started as a simple pencil factory has now become a global leader in artistic creation, offering products ranging from markers to pens, including paint and pencil sharpeners, as well as cosmetic pencils and watercolor markers. Faber-Castell’s identity has evolved significantly since its beginnings, and today the brand has been using the same identity since the 1990s.
Here is a proposal for a more modern approach to the brand, highlighting Faber-Castell’s superior product quality while emphasizing the brand’s centuries-old expertise.
Got a project
in mind?